Tupras Nextremers
Tupras wanted the Nextremers internship program to attract stronger young talent and reinforce employer perception. The work needed to make the opportunity feel credible, ambitious, and current.
Goal
The brief was to explain the value of the Nextremers internship program more effectively and help more students see Tupras as a serious place to start a career.
Approach
We positioned Nextremers as a development path for future energy professionals. One of the strongest program signals was the high conversion from intern to full-time hire, so we let past interns tell that story themselves and turned them into communication ambassadors.
Result
The campaign created a more dynamic communication world that felt right for both Gen Z and Turkey's largest company, spanning concept, launch film, ad visuals, and intern-led content.
